Volkswagen joins PGA of Australia as Premier Partner

17 Aug 2018

Media Release:

Volkswagen has joined Australia’s largest and most successful pro-amateur team’s event which will now be known as the Volkswagen Scramble.

As well as securing naming rights of the iconic Australian golf event, Volkswagen becomes Official Car Partner of the Australian PGA Championship and Official Car Partner of the Fiji International presented by Fiji Airways.

Volkswagen will enjoy a strong presence at the PGA’s flagship tournament, the Australian PGA Championship at RACV Royal Pines Resort on Queensland’s Gold Coast, with a fleet of vehicles to transport players and VIPs throughout the week, and host the Volkswagen Marquee on the popular Soniq Million Dollar Hole.

Since the introduction of the Soniq Million Dollar Hole in 2015, the exciting par 3 16^th has seen crowds continue to grow year on year and is one of the must-see attractions at the Australian PGA Championship.

The Volkswagen Scramble will continue its strong presence across Australian golf clubs and maintain the reputation the event has enjoyed over more than a quarter of a century.

Volkswagen has always positioned itself as ‘The People’s Car’, and golf is definitely the people’s event; with over one million people picking up a golf club each year. Volkswagen Australia’s tagline ‘More than a Car’ partners perfectly with the Volkswagen Scramble too; being so much more than just a golf tournament.

Volkswagen Passenger Vehicles General Manager of Marketing and Product, Mr. Ben Wilks, was delighted with the new partnership and keen to support golf in Australia.

“As one of Australia’s favourite spectator sports and past times, our partnership with golf in Australia has always been an obvious one. Now, partnering with the PGA to offer the Volkswagen Scramble couldn’t be a better fit for us for countless reasons – not least of all that two of our most iconic models, after all, are the Golf and the Caddy. ” Mr Wilks said.

“What’s great about the Volkswagen Scramble is that it is a chance for us to engage with local communities, with the full support of our 105-strong National Dealer Network,” he continued.

Over the past 26 years, the Scramble has averaged over 450 events and 34,000 participants annually and directly led to over 14,000 vehicle sales.

Volkswagen is set to continue those figures with the Scramble Discount offer available on its new vehicles for Volkswagen Scramble participants and their immediate family.

The Volkswagen brand prides itself on partnering with its dealerships within local communities, and the Volkswagen Scramble will provide the perfect conduit to create and enhance existing relationships.

Gavin Kirkman, CEO of the PGA of Australia, said he’s looking forward to the exciting new era the Volkswagen Scramble is about to enter.

“Volkswagen is already a fantastic supporter of the golf industry through sponsorship of events on the Ladbrokes Pro-Am Series and numerous golf clubs throughout Australia,” said Kirkman.

“We’re very excited to see them grow their involvement in golf by becoming a Premier Partner of the PGA of Australia including naming rights sponsor of the Volkswagen Scramble and Official Car Partner of our premier tournament, the Australian PGA Championship.

“The Volkswagen Scramble is synonymous with local golfing communities around the country and we’re delighted we’ve been able to partner with a brand already heavily invested in local communities and keen to see grass-roots golf grow.”

The 2018/2019 Volkswagen Scramble season officially tees off in September, to enter your local event visit www.vwscramble.com.au